Law Firm Marketing Consultant
There are several things that you need to take in mind when hiring a law firm consultant. As a lawyer, you well know that there are rules that you must follow in your efforts to market and advertise. These restrictions do not apply to those other service professionals. If you hire a consultant that is not familiar with these regulations can result in time and money loss and grave consequences including your state license.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Consider if the Consultant is a Lawyer as well
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. The consultant has the first-hand experience of your stress issues, concerns and daily work at the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. You must know that law firm marketing is completely different from other general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
Flexibility in their Payment Structures
Most legal marketing consultants charge their service fees on an hourly basis, but there are those that will charge based on a flat rate. Flat fee billing gives you the details that you need to budget for your law firm and the peace of mind knowing what you will have to pay for at the end of the day. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Your Personality and Personal Preferences Matter
There several marketing techniques. You can attract customers through direct marketing, podcasts, blogging, public speaking, and many others. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. This way, you will make it through with the marketing efforts with a lot of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.